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''The Decline and Fall of Nokia'' is a company profile book detailing the collapse of the mobile phone company Nokia. The author is David J. Cord, an American expatriate living in Finland.〔 ==Summary== The book covers the history of the company Nokia from 2006 to 2013, during the upheaval in the mobile device industry caused by newcomers Apple, Google and low-cost competitors. To a lesser extent it also covers Nokia Solutions and Networks, then a joint venture called Nokia Siemens Networks, during the same period. The main focus of the book is Nokia's decline in the mobile device industry, which culminated in the sale of the handset division to Microsoft. According to the book major reasons for Nokia's decline include a pervasive bureaucracy leading to an inability to act, destructive internal competition and the failure to realize the importance of lifestyle products like the iPhone. Other factors include the company's weakness in North America and the botched attempt to move out of hardware into services with Ovi (Nokia). The book refutes the idea that Nokia was unable to innovate, saying that incompetent middle management hampered attempts to bring innovations to market. Cord puts much of the blame of Nokia's fall onto former CEO Olli-Pekka Kallasvuo, but says Kallasvuo was a victim of the company's faulty organisational structure as much as anyone else.〔 The book calls the long-term exclusive deal to use the Microsoft Windows Phone operating and ecosystem a catastrophic mistake. According to the book, the reason Nokia declined to switch to Android was because Samsung was much stronger and executives were afraid to compete against them in that ecosystem. The author firmly rebuts a conspiracy theory that former CEO Stephen Elop was a "Trojan Horse" who ruined Nokia purposefully so that his former employer Microsoft could purchase the company more cheaply. Cord admits that Elop’s actions appear suspicious, but that they were all logical at the time decisions were made. Additionally, he cites the testimony of other Nokia executives who helped make those decisions and who vehemently deny Elop was a "Trojan Horse."〔 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「The Decline and Fall of Nokia」の詳細全文を読む スポンサード リンク
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